The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market

Prior research on online consumer reviews (OCRs) has focused more the volume and valence of all OCRs as a whole less their individual contents. This paper investigates importance multidimensional OCR contents, in terms functional emotional dimensions, marketing. Utilizing rich dataset four million postings weekly sales for 342 mobile games, this study identifies subcategories – product quality, innovativeness, price acceptability, ease-of-use anger, fear, shame, love, contentment, happiness. The results show that quality drives than valence, while innovativeness outperforms volume. Furthermore, both negative positive emotion-related moderate relationship between sales. offers guidance to firms managing specific content superior marketing outcomes.